‘Thought Leadership’ Archives
Channel Loyalty
Transforming Channel Partners into Brand Ambassadors Successful strategies to better engage those who sell your products no longer rely on “touch points” through the marketing and sales process, but on an ongoing dialogue that is easily facilitated by the digital age. If you have an online [...]
Cash is not rewarding.
I know what you’re thinking. You read the blog title and it immediately sounds counter intuitive. Please hear me out, because although your employees may tell you that a big bonus would be rewarding, or maybe a prepaid credit card reward program would be the way to go- the truth of the matter [...]
Tips for Creating Sustainable Engagement
Today’s top performing organizations have moved from traditional engagement models to “sustainable engagement” – a work environment that more fully energizes employees by promoting their physical, emotional and social well-being. It’s no longer simply about job skills, it’s a much [...]
The Case for a Coalition Loyalty Program
There are essentially two types of loyalty initiatives in today’s marketplace: proprietary programs (the most common) where customers earn award currency by purchasing from a single company; and coalition loyalty programs in which customers earn by purchasing from a number of non-competitive [...]
Get Creative in the Workplace!
Creativity is too often confused with art making. While artists must think creatively, art making doesn’t own “creativity”. Creative thinking in its broadest sense is an approach to problem solving, a skill that should be nurtured and encouraged in the workplace. Companies benefit [...]
Enhancing work and life skills:
What happened to January? Many of us can’t even remember our resolutions much less have we acted upon them. What are those skills that you wanted to learn to enhance your work and life skills in 2013? Consider the following: Productivity. Some people are just able to accomplish an [...]
SME’s and CSR
Too many acronyms, but we couldn’t resist. We enjoy following Forbes Corporate Social Responsibility blog http://blogs.forbes.com/csr/ and in reading the recent “Ten Ways to Make a Difference in 2013” were a bit stymied. With the exception of #10…”Have fun!”, most seemed [...]
The Science of Gratitude and Well-being
Regularly expressing gratitude is amazingly good for us—and by extension our workplaces— in more ways than we might realize. Gratitude comes in many forms. Researchers of gratitude define it as: “an emotion which occurs after people receive aid which is perceived as costly, valuable, and [...]
PERFORMANCE PLUS MARKETING RECOGNIZED AS ONE OF THE ACHIEVERS 50 MOST ENGAGED WORKPLACES™ IN THE UNITED STATES
August 30, 2012- Performance Plus Marketing today announces its recognition as one of the Achievers 50 Most Engaged Workplaces™ in the United States. This annual award recognizes top employers that display leadership and innovation towards engaging their employees. The Achievers 50 Most [...]
Employee Engagement Is A Journey
Like most folks who work daily with reward, recognition and loyalty programs, I find my self inundated with articles and information about “engagement.” It is clearly an often-used (if not overused) word and certainly a concept that seems to solicit much commentary and opinion. Most [...]