Author Archive
CASH VS. MERCHANDISE INCENTIVES
One would think research has clearly defined the most effective option, but it continues to be part of the conversation when designing an employee or channel engagement platform. When clients informally canvas their employees or channel partners, the response is usually... “just give us [...]
A very simple question…
“How likely are you to recommend our company to a friend or colleague?” The answers you get back from your customers to that very simple question will go a long way in understanding how successful your business practices are in creating brand evangelists. Simple and inexpensive to implement, [...]
Channel Loyalty
Transforming Channel Partners into Brand Ambassadors Successful strategies to better engage those who sell your products no longer rely on “touch points” through the marketing and sales process, but on an ongoing dialogue that is easily facilitated by the digital age. If you have an online [...]
Incentive trends in 2013
Planning your company’s next incentive program? Want to know “what’s hot and what’s not” when it comes to incentive program design and awards? Check out The Incentive Research Foundation’s Fall 2012 “Pulse Survey” to read of the latest incentive industry trends. While you can [...]
Be Responsive…by Design
Responsive design is one of the hottest topics in front-end Web development right now. As recently as 18-24 months ago few of our clients were asking about it. Today all are demanding it. Creating performance improvement (employee engagement, sales incentives, channel loyalty) initiatives must [...]
Tips for Creating Sustainable Engagement
Today’s top performing organizations have moved from traditional engagement models to “sustainable engagement” – a work environment that more fully energizes employees by promoting their physical, emotional and social well-being. It’s no longer simply about job skills, it’s a much [...]
The Case for a Coalition Loyalty Program
There are essentially two types of loyalty initiatives in today’s marketplace: proprietary programs (the most common) where customers earn award currency by purchasing from a single company; and coalition loyalty programs in which customers earn by purchasing from a number of non-competitive [...]
Ideas at Work
If you’re an HR or Organizational Development Manager… and you’re charged with putting together a Suggestion Program for your organization, what do you do? You’ll likely have to cobble together all the disparate elements of an employee suggestion program to get your program launched. [...]
Get Creative in the Workplace!
Creativity is too often confused with art making. While artists must think creatively, art making doesn’t own “creativity”. Creative thinking in its broadest sense is an approach to problem solving, a skill that should be nurtured and encouraged in the workplace. Companies benefit [...]
Sustainability for small business
Reduce. Reuse. Recycle. Three words that we have heard over and over, but do small businesses make the effort to care for our environment? Most are not. Lets look at a few simple ways that a small business can affordably create programs that help the environment. First, talk about basics [...]